CASE STUDY N°1

PROJECT GOALS :

Enhance LogisticXpress' brand recognition and differentiation within the competitive logistics market by implementing a comprehensive rebranding strategy, aiming to boost market visibility, attract more clients, and achieve substantial revenue growth.

PROJECT DURATION : 10 months

PROJECT OVERVIEW :

THE COMPANY 

LogisticXpress, a mid-sized freight company, that faced a critical challenge of poor brand recognition despite their expertise of 15 years.

So, we decided to give them a makeover! We focused on making their website easy to use and launched creative campaigns mainly on Google to highlight their unique selling points, and improving brand awareness with blog posts so that their impact would last and focus on relationship over sales

OUR APPROACH

  • The discovery call is crucial for us to understand if and how can we help the company

  • Website Upgrade: We created a new, user-friendly, and visually appealing website, making it a valuable resource for potential clients. The website was designed to reflect professionalism and efficiency, with sales funnels to convert visitors in clients.

  • Creative Campaigns (paid ads): we launched 2 types of creative campaigns on Facebook and Google. One to highlight their expertise and build brand awareness and the second one to sell the actual services and generate leads. While monitoring the KPIs of the campaigns we launched a retargeting campaign on the websites visitors that didn’t request an enquiry.

    These campaigns featured bold visuals and compelling narratives, resonating with their target audience and highlighting their unique selling points. 

  • Create a Blog page on their website where we delivered high quality articles answering industry questions, market news and shared company victories and values

THE RESULTS AFTER 10 MONTHS OF TEAM WORK 

+42%

Increase in website traffic

+6037

Unique Website visitors

+325

conversions/web forms filled out

Phone Calls generated for inquiries

+246

Revenue growth

As a direct outcome of the rebranding efforts in such a short time, the company began to gain important market recognition with a 15% of revenue growth

Showing that the new brand image not only resonated well but also translated into tangible business growth.

A successful Partnership

Engage customer loyalty through a strong brand identity and effective marketing campaigns

Our comprehensive rebranding strategy significantly enhanced LogisticXpress' market visibility, attracting more potential clients and notably increasing revenue. The website revamp, a top priority, resulted in a 15% increase in web traffic by enhancing user experience, SEO, and content quality.

This successful transformation not only elevated brand recognition but also underscored the substantial business growth achievable through well-executed rebranding. Moreover, outsourcing marketing enabled focus on core tasks like management and customer relationships