Insights on Marketing, Logistics & B2B

Wafaa Charifi Wafaa Charifi

The Role of Marketing in the Logistics Industry

This article dives deep into why digital marketing is no longer optional but essential for logistics companies looking to thrive. Discover how a multifaceted digital marketing approach can transform your logistics business, making it more visible, efficient, and preferred by customers.

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Wafaa Charifi Wafaa Charifi

10 Strategies to build Brand Trust in B2B & Logistics

Discover the power of building brand trust in B2B and logistics with 10 game-changing strategies. From digital innovation and humanizing your brand to leveraging AI for customer service and celebrating team success, learn how to outperform competitors and boost profitability in the digital age

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Wafaa Charifi Wafaa Charifi

The Future of Logistics and Supply Chain Management: A Data-Driven Perspective

This article explores the transformative impact of digitalization, sustainability, and global trade on the logistics sector, emphasizing the critical role of human talent. It highlights the efficiency gains from advancements in AI, IoT, and blockchain, and discusses the industry's response to sustainability challenges and the complexities of global trade dynamics…

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